{"id":9733,"date":"2023-08-14T11:16:50","date_gmt":"2023-08-14T09:16:50","guid":{"rendered":"https:\/\/emplear.io\/?p=9733"},"modified":"2023-08-14T16:12:57","modified_gmt":"2023-08-14T14:12:57","slug":"zo-doe-je-zelf-een-audit-van-je-online-recruitment","status":"publish","type":"post","link":"https:\/\/emplear.io\/zo-doe-je-zelf-een-audit-van-je-online-recruitment\/","title":{"rendered":"Zo doe je zelf een audit van je online recruitment"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Recruitment verandert snel. Je komt niet meer mee zonder te werken aan recruitment marketing en SEO.<\/p>\n\n\n\n<p>Natuurlijk hoef je als recruiter niet alles zelf te doen en te kunnen. Maar als je het uitbesteedt (intern of extern), moet je wel kunnen analyseren of het goed gaat.<\/p>\n\n\n\n<p>Weet je niet hoe? Dit blog is voor jou geschreven. We leren je hoe je een snelle audit van je online recruitment uitvoert. Zo ontdek je:<\/p>\n\n\n\n<ul>\n<li>Waar sollicitanten op je site vandaan komen.<\/li>\n\n\n\n<li>Wat er beter kan op het gebied van recruitment marketing.<\/li>\n\n\n\n<li>Voor welke zoektermen je nu vindbaar bent in Google.<\/li>\n\n\n\n<li>Of je vindbaar bent in Google for Jobs.<\/li>\n<\/ul>\n\n\n\n<p>Dit blog is onderdeel van een serie van 2. Volgende week leer je hoe je een audit van je <strong>werken bij-site<\/strong> uitvoert!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wat heb je nodig?<\/h2>\n\n\n\n<ul>\n<li>Google Analytics<\/li>\n\n\n\n<li>Google Search Console<\/li>\n<\/ul>\n\n\n\n<p>Nog niet bekend met deze tools? Geen probleem, we leggen je in het artikel uit hoe je ze gebruikt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Waar komen kandidaten vandaan?<\/h2>\n\n\n\n<p>De eerste stap is onderzoeken waar je bezoekers vandaan komen. Die informatie vind je in Google Analytics.<\/p>\n\n\n\n<p>Voor wie het nog niet weet: Google Analytics is een platform waarop gegevens van je werken bij-site verzameld worden. Bijna iedere site heeft Google Analytics eraan gekoppeld. Het geeft je namelijk veel waardevolle informatie waarmee je je site en marketing kan verbeteren.<\/p>\n\n\n\n<p>Voor deze audit kijken we waar de bezoekers aan je site vandaan komen.<\/p>\n\n\n\n<p>Voor deze audit maakt het niet uit of je ervaring met Analytics hebt of niet. Als je wel al bekend bent met het platform, kan je de volgende alinea overslaan en direct inloggen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Toegang krijgen tot Google Analytics<\/h3>\n\n\n\n<p>Weet je niet of Analytics draait op je site? Ga dan naar <a href=\"https:\/\/tagassistant.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/tagassistant.google.com\/<\/a>, vul je site in bij \u2018add domain\u2019 en je ziet of Analytics erop draait.<\/p>\n\n\n\n<p>Staat Analytics niet op de site? Zorgt dan met je webbouwer dat het er wel opgezet wordt. Je zal dan wel even moeten wachten met de audit tot er wat data binnen is.<\/p>\n\n\n\n<p>Als het er wel op staat wordt het als het goed is door iemand in je bedrijf beheerd. Vraag rond om toegang te krijgen.<\/p>\n\n\n\n<p>Als je een site op basis van een template hebt, komt het nog weleens voor dat je als klant geen toegang tot Analytics hebt. Die zou je wel moeten hebben, het is immers jouw site en jouw data. Maak stampei bij de leverancier van je site tot je erin kan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kijk waar verkeer vandaan komt<\/h3>\n\n\n\n<p>We gaan nu eerst kijken waar bezoekers vandaan komen. Kies eerst rechtsboven een tijdsperiode. Bijvoorbeeld de afgelopen maand.<\/p>\n\n\n\n<p>Klik links op Reports &gt; Acquisition &gt; Traffic acquisition.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"746\" data-src=\"https:\/\/emplear.io\/wp-content\/uploads\/2023\/08\/Picture-1.png\" alt=\"Online recruitment audit in Google analytics\" class=\"wp-image-9734 lazyload\" data-srcset=\"https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/Picture-1.png?lossy=1&amp;strip=1&amp;webp=1 670w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/Picture-1-269x300.png?lossy=1&amp;strip=1&amp;webp=1 269w\" data-sizes=\"(max-width: 670px) 100vw, 670px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 670px; --smush-placeholder-aspect-ratio: 670\/746;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"746\" src=\"https:\/\/emplear.io\/wp-content\/uploads\/2023\/08\/Picture-1.png\" alt=\"Online recruitment audit in Google analytics\" class=\"wp-image-9734\" srcset=\"https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/Picture-1.png?lossy=1&amp;strip=1&amp;webp=1 670w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/Picture-1-269x300.png?lossy=1&amp;strip=1&amp;webp=1 269w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/noscript><\/figure>\n\n\n\n<p>Nu zie je een overzicht van kanalen. Klik om een gedetailleerder overzicht te krijgen op \u201cFirst user source \/ medium\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"418\" data-src=\"https:\/\/emplear.io\/wp-content\/uploads\/2023\/08\/2.png\" alt=\"\" class=\"wp-image-9746 lazyload\" data-srcset=\"https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/2.png?lossy=1&amp;strip=1&amp;webp=1 904w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/2-300x139.png?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/2-768x355.png?lossy=1&amp;strip=1&amp;webp=1 768w\" data-sizes=\"(max-width: 904px) 100vw, 904px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 904px; --smush-placeholder-aspect-ratio: 904\/418;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"418\" src=\"https:\/\/emplear.io\/wp-content\/uploads\/2023\/08\/2.png\" alt=\"\" class=\"wp-image-9746\" srcset=\"https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/2.png?lossy=1&amp;strip=1&amp;webp=1 904w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/2-300x139.png?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/2-768x355.png?lossy=1&amp;strip=1&amp;webp=1 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/noscript><\/figure>\n\n\n\n<p>Nu je zie je een overzicht zoals hieronder (details onherkenbaar gemaakt):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"368\" data-src=\"https:\/\/emplear.io\/wp-content\/uploads\/2023\/08\/3.png\" alt=\"\" class=\"wp-image-9743 lazyload\" data-srcset=\"https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/3.png?lossy=1&amp;strip=1&amp;webp=1 904w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/3-300x122.png?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/3-768x313.png?lossy=1&amp;strip=1&amp;webp=1 768w\" data-sizes=\"(max-width: 904px) 100vw, 904px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 904px; --smush-placeholder-aspect-ratio: 904\/368;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"368\" src=\"https:\/\/emplear.io\/wp-content\/uploads\/2023\/08\/3.png\" alt=\"\" class=\"wp-image-9743\" srcset=\"https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/3.png?lossy=1&amp;strip=1&amp;webp=1 904w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/3-300x122.png?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/3-768x313.png?lossy=1&amp;strip=1&amp;webp=1 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/noscript><\/figure>\n\n\n\n<p>Je ziet hier steeds als eerste de bron: het kanaal waar de gebruikers vandaan komen. Daarna zie je het medium: hoe de gebruikers binnengekomen zijn. Een korte uitleg van de media:<\/p>\n\n\n\n<ul>\n<li>CPC: betaald advertentieverkeer<\/li>\n\n\n\n<li>Referral: verkeer dat op een link naar je site geklikt heeft<\/li>\n\n\n\n<li>Organic: zoekverkeer (niet betaald)<\/li>\n<\/ul>\n\n\n\n<p>\u201cIndeed \/ CPC\u201d betekent dus dat een gebruiker via een advertentie op LinkedIn is binnengekomen. \u201cIndeed \/ organic\u201d betekent dat een gebruiker via de zoekfunctie van LinkedIn binnen is gekomen.<\/p>\n\n\n\n<p>Let op: niet ieder kanaal geeft correct door of het om advertentieverkeer gaat. Al het verkeer vanuit Facebook komt bijvoorbeeld standaard binnen als \u2018referral\u2019.<\/p>\n\n\n\n<p>Je ziet waarschijnlijk ook \u201c(direct) \/ (none)\u201d staan. Dat zijn bezoekers die direct naar de site gekomen zijn (dus door de URL in te voeren), of niet goed gemeten konden worden. Bijvoorbeeld omdat ze geen cookies accepteren.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">De data interpreteren<\/h3>\n\n\n\n<p>Wat je in dit overzicht kan zien, hangt af van hoe goed Analytics is opgezet. Je kan in ieder geval zien hoeveel gebruikers ieder kanaal binnenbrengt (\u201cUsers\u201d).<\/p>\n\n\n\n<p>Als doelen zijn goed ingesteld, kan je ook zien hoe vaak ieder doel per kanaal gemeten is. Kijk bij \u2018Events\u2019, klik op het pijltje naast \u2018All events\u2019 en kies een doel. Het meest interessante doel is natuurlijk het aantal sollicitaties.<\/p>\n\n\n\n<p>Staan er geen doelen ingesteld en betaal je wel voor recruitment marketing? Dan kan je je afvragen of dat wel goed gebeurt. Blind adverteren zonder inzicht in de resultaten is verre van effectief.<\/p>\n\n\n\n<p>Nu ben je klaar voor de audit. Kijk naar de data en check het volgende:<\/p>\n\n\n\n<ul>\n<li>Kijk of je sterk afhankelijk bent van een bepaald kanaal. Zeker als dit een betaald kanaal is, kan het je kwetsbaar maken voor veranderingen in de markt.<\/li>\n\n\n\n<li>Vraag na hoeveel er per betaald kanaal wordt uitgegeven, en wat het oplevert.<\/li>\n\n\n\n<li>Kijk wat je uit \u201cgoogle \/ organic\u201d komt. Dat geeft een eerste indicatie van de kwaliteit van je SEO.<\/li>\n<\/ul>\n\n\n\n<p>Nu heb je een goed beeld van welke recruitment marketing-kanalen ingezet worden. Lees onze blogpost over <a href=\"https:\/\/emplear.io\/zo-zet-je-recruitment-marketing-optimaal-in\/\">hoe je recruitment marketing optimaal inzet<\/a>, en ga na of je het goed doet.<\/p>\n\n\n\n<p>Een aantal vragen die je jezelf kan stellen:<\/p>\n\n\n\n<ul>\n<li>Bereik ik met recruitment marketing zowel actief als latent werkzoekenden?<\/li>\n\n\n\n<li>Adverteer ik met een goede boodschap, gebaseerd op mijn werkgeversmerk?<\/li>\n\n\n\n<li>Worden campagnes doorlopend geoptimaliseerd aan de hand van data?<\/li>\n\n\n\n<li>Heb ik volledig overzicht over de uitgaven en resultaten?<\/li>\n\n\n\n<li>Leveren de campagnes resultaat op?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SEO<\/h2>\n\n\n\n<p>De volgende stap van de audit is SEO. SEO is de kunst van goed vindbaar worden in de organische resultaten van Google. Met \u2018organisch\u2019 bedoelen we niet betaald.<\/p>\n\n\n\n<p>In de vorige stap heb je al enig inzicht gekregen. Voor meer informatie over SEO kijken we in Google Search Console.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Search Console<\/h3>\n\n\n\n<p>Google Search Console is een tool waarin je informatie krijgt over de prestaties van je site in Google. In tegenstelling tot Google Analytics, waarbij je data op je site verzamelt, komt de data rechtstreeks van Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Toegang krijgen tot Google Search Console<\/h3>\n\n\n\n<p>Check eerst even met IT en marketing of Search Console al opgezet is. Dan hoeven ze je alleen nog toegang te geven.<\/p>\n\n\n\n<p>Is het er nog niet? Dan moet je verifi\u00ebren dat je de eigenaar van de site bent. Ga naar <a href=\"https:\/\/search.google.com\/search-console\/\" target=\"_blank\" rel=\"noopener\">https:\/\/search.google.com\/search-console\/<\/a> en log in met een Google-account.<\/p>\n\n\n\n<p>Zodra je je site toevoegt, krijg je de vraag om te verifi\u00ebren. Dat kan op verschillende manieren. Wij kiezen meestal voor domeinverificatie. Vul je site in en klik op \u2018continue\u2019.<\/p>\n\n\n\n<p>Vervolgens zie je instructies voor de verificatie. Dat kan je het beste door IT laten doen. Voor hen is het een fluitje van een cent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kijken hoe je ervoor staat<\/h3>\n\n\n\n<p>Nu je erin bent, kan je gaan kijken hoe je ervoor staat in Google. Klik links op \u2018Performance\u2019 en kies een recente tijdsperiode (bijvoorbeeld vorige maand).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"206\" data-src=\"https:\/\/emplear.io\/wp-content\/uploads\/2023\/08\/4.png\" alt=\"\" class=\"wp-image-9740 lazyload\" data-srcset=\"https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/4.png?lossy=1&amp;strip=1&amp;webp=1 904w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/4-300x68.png?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/4-768x175.png?lossy=1&amp;strip=1&amp;webp=1 768w\" data-sizes=\"(max-width: 904px) 100vw, 904px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 904px; --smush-placeholder-aspect-ratio: 904\/206;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"206\" src=\"https:\/\/emplear.io\/wp-content\/uploads\/2023\/08\/4.png\" alt=\"\" class=\"wp-image-9740\" srcset=\"https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/4.png?lossy=1&amp;strip=1&amp;webp=1 904w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/4-300x68.png?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/4-768x175.png?lossy=1&amp;strip=1&amp;webp=1 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/noscript><\/figure>\n\n\n\n<p>Vink vervolgens \u2018Average position\u2019 aan. Kijk niet naar de grafiek, deze toont gemiddelde data over al je zoekwoorden. Dat is niet zo interessant.<\/p>\n\n\n\n<p>Scroll in plaats daarvan naar de tabel eronder. Nu zie je welke zoekwoorden bezoekers hebben ingevoerd om op je site te komen. De belangrijkste data om naar te kijken:<\/p>\n\n\n\n<ul>\n<li>Clicks: hoe vaak iemand via dit zoekwoord binnengekomen is.<\/li>\n\n\n\n<li>Position: op welke positie je voor dit zoekwoord in Google staat.<\/li>\n<\/ul>\n\n\n\n<p>Let op het volgende:<\/p>\n\n\n\n<ul>\n<li>Ben je vindbaar voor zoekwoorden zonder je eigen merknaam? Zo niet, haal je dus geen bezoekers via Google binnen die niet al specifiek naar jouw bedrijf op zoek waren.<\/li>\n\n\n\n<li>Zijn er interessante woorden waarvoor je op positie 5-15 staat? Mogelijk kan je door aan content te werken net iets hoger komen, zodat je bezoek binnen gaat halen.<\/li>\n\n\n\n<li>Kan je onderwerpen bedenken waar je vindbaar voor zou moeten zijn, maar dat niet bent?<\/li>\n\n\n\n<li>Betaal je voor SEO? Kijk dan eens hoe je belangrijke zoekwoorden presteren.<\/li>\n\n\n\n<li>Kijk voor succesvolle zoekwoorden naar welke pagina\u2019s ze leiden. Check vervolgens in Analytics of er uit SEO-verkeer vanaf die landingspagina\u2019s ook echt sollicitaties binnenkomen.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Google for Jobs<\/h3>\n\n\n\n<p>Als je in Google zoekt op een zoekwoord rond vacatures, krijg je Google for Jobs te zien. Als ik bijvoorbeeld zoek op \u201cIT-vacatures\u201d zie ik:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"698\" data-src=\"https:\/\/emplear.io\/wp-content\/uploads\/2023\/08\/5.png\" alt=\"\" class=\"wp-image-9737 lazyload\" data-srcset=\"https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/5.png?lossy=1&amp;strip=1&amp;webp=1 762w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/5-300x275.png?lossy=1&amp;strip=1&amp;webp=1 300w\" data-sizes=\"(max-width: 762px) 100vw, 762px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 762px; --smush-placeholder-aspect-ratio: 762\/698;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"698\" src=\"https:\/\/emplear.io\/wp-content\/uploads\/2023\/08\/5.png\" alt=\"\" class=\"wp-image-9737\" srcset=\"https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/5.png?lossy=1&amp;strip=1&amp;webp=1 762w, https:\/\/b2806843.smushcdn.com\/2806843\/wp-content\/uploads\/2023\/08\/5-300x275.png?lossy=1&amp;strip=1&amp;webp=1 300w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/noscript><\/figure>\n\n\n\n<p>Daar wil je natuurlijk vindbaar in zijn. Of dat zo is, is makkelijk te controleren. Voer je bedrijfsnaam in + \u201cvacatures\u201d. Dan zie je de Google for Jobs-tabel verschijnen.<\/p>\n\n\n\n<p>Kijk naar je vacatures. Meestal staan ze er wel in, maar de vraag is of er een verwijzing naar je site bij staat. Kan een zoeker direct naar je site doorklikken, of staan je vacatures er alleen via externe sites in?<\/p>\n\n\n\n<p>Staat je site er niet in? Dan moet daaraan gewerkt worden. Je komt in dit overzicht door structured data aan je vacaturepagina\u2019s toe te voegen. Dit zijn stukjes code waarmee je informatie markeert. Bijvoorbeeld over het salaris, het dienstverband en de plaats waar de functie uitgevoerd wordt. Check met de IT-afdeling of de <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/job-posting\" target=\"_blank\" rel=\"noopener\">richtlijnen van Google<\/a> worden gevolgd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aan de slag met de resultaten<\/h2>\n\n\n\n<p>Na deze snelle audit weet je al veel meer over de staat van je online recruitment. Dingen tegengekomen die je wil verbeteren? Of wil je meer leren? Wij helpen je er graag bij. Vraag een <a href=\"https:\/\/emplear.io\/adviesgesprek\/\">gratis adviesgesprek<\/a> aan, en we overleggen over wat er mogelijk is. Je zit nergens aan vast!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Onderzoek snel hoe je analyseert of je recruitment marketing werkt, hoe je ervoor staat qua SEO en meer. Geen speciale kennis vereist.<\/p>\n","protected":false},"author":3,"featured_media":9750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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