Recruitment Marketing Automation
A great recruitment marketing strategy uses a variety of different channels.
Job postings are shared and promoted via several job boards, social channels, your own website, Google for Jobs and more.
Publishing, and maintaining job postings on all these channels is time-consuming for a recruiter.
Moreover, it is difficult to compare the performance across channels, with data split between different tools and analytics environments. Keeping track of advertising budgets gets equally challenging.
Recruitment marketing automation
To help you save time and do your job better, Emplear.io uses recruitment marketing automation. The benefits:
Automating
repetitive tasks
Job postings you create in your own ATS get synced to our tool automatically. Here they can be published to a wide array of channels with one click. If needed, you can also quickly make adjustments or create region-specific varieties.
Our tool allows you to publish on the following channels:
Social Ads – Instagram, LinkedIn, Facebook- Google Ads and Google Display network
- A wide selection of free job boards
Social Ads – Instagram, LinkedIn, Facebook- A wide selection of paid job boards
- If required, a custom website
- Google for jobs
Of course, it is possible to make a custom selection of channels. Based on data and our extensive recruitment marketing experience, we tweak the strategy for optimal performance.
Syncing with your ATS
Our tool connects to your ATS (Applicant Tracking System) via an API connection. It does not request any personal or privacy-sensitive data. Only the following data is shared from your ATS to the tool:
This is crucial data to evaluate the performance of campaigns.
recruiters, to allow candidates to apply.
“We do not store any sensitive information”
This connection allows your team to keep working in the system they are used to. This information will be available in the tool to allow for recruitment marketing automation.
your ATS
Reporting
Recruitment marketing works, but you don’t have to take our word for it. We’d rather give you easy access to the data so you can see for yourself.
Our dashboard provides a live overview of results and spending, all in one place. With this, you are in control of your own data.
The advantages:
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Easy to use and understand
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Always up-to-date
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Can be customized to fit your needs
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Combines data from Google Analytics, Search Console, Google Ads, Social Advertising channels and other sources.
Managing budgets and targets
Our software helps you stay in control of your ad spend. Set daily budgets per channel or per advertisement, and/or choose to pause campaigns after a set goal has been reached.
The advantages:
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Stay in control of ad spend
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Easily and quickly adjust budgets if needed
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Transparant: budgets paid directly to advertisers
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Pay for actual results (clicks, impressions, conversions)
